Pakistan, May 07 -- The President of the Visual Display Business at Samsung Electronics, Bk Yoon, recently visited various African and Asian countries in search of content and to explore other opportunities in the emerging markets to further enhance Samsungs presence.
Content has become a core focus for Samsung recently as the company is actively marketing its flagship product for 2011, the internet enabled Smart TV. On the Asian trip Mr. Yoon visited India, China and Singapore where the company is eager to forge partnerships with key content providers in these countries to secure content for its internet enabled Smart TV's.
Amongst the countries Mr. Yoon visited on the African trip were Tanzania, Ghana, Zambia, Kenya, and Nigeria. On all his destinations he personally visited retailers to determine whether Samsung products were well displayed in stores, how efficiently the distribution networks worked as well as to listen to suggestions from employees in the field.
On his return Mr. Yoon called for immediate expansion of Samsung's Channel Management Excellency (CME) strategy in order to increase the number of strategic models currently for sale on display and to further strengthen sales activities focusing on key distribution channels. He went on to further iterate that cooperation between Smart TV marketing activities and distributors have to be expedited as well as bolstered
Published by HT Syndication with permission from The Financial Post.
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